When Hans Bohlin asked his oldest son if he wanted to work with web pages and internet marketing for a new wellness project, Axel Bohlin had no idea what was signing up for.
This was in the autumn of 2009. Since then, together father and son have been busy building Atlasbalans and have overcome a host of challenges on their journey.
Axel, Marketing Director of Atlasbalans, is involved in most aspects of the business. The only two exceptions being perhaps physical treatments and product (machine) developments.
Why do you work at Atlasbalans?
There are mainly two reasons why I get such satisfaction from working at Atlasbalans.
Firstly, I get to help people dare more, shine more and claim their space; in this case I am referring to our customers. They are incredibly skilled and have so much to give but not all of them realize their full potential. Here is my role to provide them with the platform, tools and conditions to make them improve and become the best version of themselves.
The second reason why I love what I do, is that I get to be a part of changing a paradigm, changing how we view health and wellness. Somewhere, somehow we were taught to divide things, to view the body as separate entities that should be treated as parts. I believe all is connected, that everything is one whole. I also believe that the new knowledge of Fascia may be the key to unlocking and changing our current view of the body; that Fascia is what will make us realize what amazing creations we are.
When we recognize that we are more than what meets the eye, when we grasp our full potential, we will be able to achieve so much more!
When I think about it, I do have one more reason for being so dedicated to my work. I am a football fan of olympic dimensions, and follow “my” team Arsenal in the Premier League as if my life depended on it. It is frustrating to see how our (yes, “our”) players get injured all the time but it is even more disturbingly frustrating that they get rehabilitated with ancient, misguided methods.
A personal vision I have is to see the physio running onto the field with an AtlasOrange1 in hand, instead of that bottle of freeze spray…